Less Waste, More Beauty
SUSTAINABLE PACKAGING GUIDELINES
The beauty industry has a packaging problem.
We’re on a mission to clean it up.
Less Waste, More Beauty
SUSTAINABLE PACKAGING GUIDELINES
The beauty industry has a packaging problem.
We’re on a mission to clean it up.
Our Commitment to the Planet
When we learned how many beauty packages are created annually, and how few of those are really recyclable, we knew we had to do something big.
The Packaging Crisis
An estimated 122 Billion
Beauty packages are created each year.
Less than 10%
Of those packages are recycled
AROUND 7.2 BILLION
Pounds of single-use plastic flow into the ocean every year.
In June 2020, we introduced our Sustainable Packaging Guidelines (SPG), which require our 130+ brand partners to meet specific standards meant to reduce the use of single-use items, virgin plastic and non-recyclable materials. In the process, we offer our brands best practices from packaging design to end-of-life management, and connect them with preferred packaging suppliers so we can reduce barriers to implementation and spur innovation. We have clear goals that all brands need to meet in order to continue partnering with us.
June 2021 was our first milestone. We eliminate all single-use plastic from Credo. This includes sheet masks (that have been deemed ‘the new plastic straws’ by Vogue), single-use wipes, pads and sample sachets.
The Milestones
PHASE 1: 2021
Reduce &Recycle
PHASE 1: 2021
Eliminate single-use masks, wipes and sample packettes; Launch collection program; prohibit PVC, PFAS, BPA, etc.
PHASE 2: 2024
Better Materials
PHASE 2: 2024
Petroleum-derived packaging must contain at least 50% recycled content, or be replaced by a more sustainable material, and plastic packages need resin ID codes.
PHASE 3: ONGOING
Smart Design
PHASE 3: ONGOING
Encourage refillable formats and material lifecycle analysis; clear disposal instructions.
PHASE 4: ONGOING
Circular Systems
PHASE 4: ONGOING
Design for zero landfill waste; extended Producer Responsibility
In the Press
“Credo commited to phasing out the cult-loved category of the sheet mask as part of its ever-evolving Clean Standard and Sustainable Packaging Guidelines, which has become an industry benchmark.”
—ELLE
“#1 Most Innovative Beauty Company 2021, for tackling the beauty industry’s packaging problem"
— Fast Company
"Credo's fresh set of Sustainable Packaging Guidelines is evidence that it's more than just what goes inside of a product that matters."
– The Zoe Report
“It’s a bold move for a prestige beauty retailer to eliminate the sale of single-use beauty products right now.”
– WWD
The Packaging Champions
These brands are leading the change with innovative sustainable packaging.
Sustainability Spotlight
ON THE BLOG
